Welcome to


Color Culture. Reinvented.

Digital Salon Color Management Solution

LaRu Hair Color Management Software

Drive Inventory Efficiencies

Delight Guests

Enhance Color Skills

Uncover Business Insights


The LaRu Advantages

A Mobile App Designed to Improve Your Color Business

Optimize Inventory

Create Consistent,
Repeatable Results

Capture & Charge
for all Color Services


Realize 20-35% Hair
Color Savings

Enhance Client

How LaRu Works

Simple, Intuitive, Precise, Professional

  • 1. Create Client Profile

    Enter client info (at the chair or wherever you want).

  • 2. Create Your Formula

    Any hair color, any color technique, any time. Digitally track and store precise client records.

  • 3. Dispense Color

    LaRu's patented, smart technology will calculate the exact amount of color, developer & additive needed customized to your client's hair and service performed.

  • 4. Get Insights and Grow

    Every dispense detail is recorded. Use our analytics to review performance and track trends to optimize your inventory, support your colorists and grow your business.

Check Out Who's Using LaRu

Jason de Caprio,

Noelle Spa for Beauty and Wellness

LaRu made me realize how hopelessly outdated our business management software was.

Lisa Garcia

Owner, Bang Salon & Summit Salon Group Consultant

Due to implementing LaRu in our salon, we have cut our color purchases by 30%. We have also reduced waste and simplified our color ordering process. The system is simple to use and our stylists love it!

Martino Cartier,

Celebrity Stylist, Salon Owner, Educator and Bravo TV Personality

No serious salon operator should be without LaRu. In two months, we saved 26% in hair color.

Frank Gambuzza,

Owner of Salon Visage

Since deploying the LaRu system, we no longer have extra bowls of color lining the counter, waiting to use on the next client.

Jyl Craven

Owner Jyl Craven Hair Design

I cannot imagine operating without it now. Everything about LaRu supports our business and enhances the guest experience.

Oscar Blandi,

Celebrity & Editorial Stylist, Owner of Oscar Blandi Salon,

From the moment I saw this groundbreaking technology, as well as the numerous, measurable benefits LaRu offers salons and colorists, I knew I wanted this system for my salon. LaRu - is game changing and no salon or professional should be without it.

Strategies and Success Stories from Top Industry Professionals

June 29, 2018

6 Reasons Why Data Rules For Salon Owners Managers Stacey Soble Editor In Chief Of Salon Today Shares Her Thoughts

The salon landscape is shifting at a quick pace and the savviest owners and managers agree on one thing data is key to growing and maintaining the health of their businesses. Why this is true is simple…data doesn’t lie! Stacey...

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Marcy Cona
June 29, 2018

marcy cona mc hair talks about the perfect marriage between artistry and technology in her salon

Marcy Cona is one of the country’s top colorists and educators, who has traveled all over the world for Wella and Clairol. She’s also the owner of two very successful salons in Cuyahoga Falls just outside of Cleveland, Ohio, that...

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June 29, 2018

celebrity colorist brad johns on the art of hair color

Celebrity colorist Brad Johns, who invented “chunking” for model Christy Turlington and is best known for his buttery blondes has been color director at some of New York City’s most prestigious salons, including Jean Louis David at Henri Bendel, Bruno...

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