Introducing LaRu by Suretint™ 

schedule a demo

LaRu by SureTint™ Hair Color Management for Salons

LaRu by SureTint™ Advantages


Client Profiles

Create and keep detailed client color info.



Realize 20-35% color savings. Save money. Save time. Reduce waste. Be green.



Consistent client formulas and results. EVERY. SINGLE. TIME.


Social Sharing

Showcase YOUR work.  Attract new clients.  Share before and after photos.


On-Demand Reports

Never-before available info at your fingerprints. See color service data usage.

How It Works

Simple, Intuitive, Precise, Professional


Hair Profile

Enter client info (at the chair or wherever you want).


Formula Creation

Create your formula-any hair color product, any technique, any time. We track and store the info.


Dispense Color

Dispense recommended amount of color, developer & additive. Grab your bowl and go create magic!

Watch Video

How to Use

Anywhere Accessibility

Portability means client consultations at the chair

Mix Mastery

La Ru by SureTint™ tackles the math with 100% accuracy. Pour the exact amount needed on your client’s hair. Intelligent scales precisely pinpoint each mix.

Social Media Sharing

Showcase your color creations across social media channels and attract new clients.

LaRu by SureTint™ Color

Consistent Results. Accurate Amounts. Reliable Information. Everytime.

See It In Action

Click here to see what the excitement is about!

Check Out Who's Using Us!


Since deploying the Mia system, we no longer have extra bowls of color lining the counter, waiting to use on the next client.

Frank Gambuzza, Owner of Salon Visage

Mia - My Intelligent Assistant - certainly is very intelligent and quite amazing at what it can do! We all have client record cards, so why not use Mia to save pictures, formulas, application for you in one place and record what inventory you have used. It truly is a brilliant App.

Sue Pemberton, International Artistic Director for Sue Pemberton Education & Private Studio Salon

No serious salon operator should be without Mia. In two months, we saved 26% in hair color.

Martino Cartier, Celebrity Stylist, Salon Owner, Educator and Bravo TV Personality

As colorists, we create customized nuances for every guest. For MIA to record each and every one, keeps our creations consistent each and every visit. We love that MIA is just a tap away, keeping accurate records of our magic each and every day.

Christopher Dove and John Simpson, Owners of COCRE8

Mia is a key component in helping owners understand the back-end of their business.

Marc Levitan, Owner of Essentials Salon and Day Spa & Essentials Valley Square

From the moment I saw this groundbreaking technology, as well as the numerous, measurable benefits Mia offers salons and colorists, I knew I wanted this system for my salon. Mia - My Intelligent Assistant - is game changing and no salon or professional should be without it.

Oscar Blandi, Celebrity & Editorial Stylist, Owner of Oscar Blandi Salon,

Data Like You’ve Never Seen Before

It’s all the hair color info you wished you knew but didn’t – until NOW! Every product used.Every client application done. Every bit of info on your color business anytime.

Strategies and Success Stories from Top Industry Professionals

Our community of salon owners, colorists and top industry professionals share their stories and successes. Click here to read all our blogs!

May 29, 2019

Lisa Garcia and her husband Rodger opened Bang Salon in Denver, CO, in 1999. Rodger was a hairdresser; Lisa worked in public relations ...

Read More
jyl craven laru blog
Big Fish in a Small Pond
May 03, 2019

Jyl and Jason Craven, co-owners of the upscale Jyl Craven Hair Design in Canton, Georgia, have debunked the myth that hairdressers hav ...

Read More
laru by suretint blog
When Opportunity Knocked, This Colorist Answered
April 30, 2019

As Creative Ambassador for Keune North America, George Alderete is a charismatic educator and platform artist, but he also has a fasci ...

Read More
Read all our blogs

Try It Now

Contact Us for a Demo Today and get a FREE color business review!

Let's make some Magic!